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Crochet, Cats & Custom GPTs: How Brianna Shade Uses AI to Scale a Handmade Business
In this colourful episode of Unjaded’s Conscious Creation in the Age of AI summer series, Vickie Dickson chats with Brianna Shade, the creative mind behind Kitty Minis, a wildly unique brand built around geeky, handmade crochet cats and pop culture icons.
Brianna shares how she turned a playful personal project into a thriving online membership, teaching fellow cat-loving crafters how to reclaim creativity, spark joy, and build community, all through the lens of crochet!
But don’t let the cuteness fool you: Brianna is also a former software engineer and automation strategist who now uses AI and Zapier to run her business like a boss. From custom GPTs and AI “board meetings” to automated analytics and launch planning, she breaks down exactly how she’s integrating tech in a deeply human, creatively aligned way.
What We Cover:
- How Brianna went from global traveler to crochet catpreneur
- The power of building a business around fun, play, and nostalgia
- Why and how she treats AI as both assistant and business coach
- How she uses ChatGPT + Zapier to track IG performance, Google Analytics, onboarding flows & more
- Her non-negotiable boundary with AI and creative integrity
- Why human connection can’t be automated, nor should it be
- A refreshing take on choosing one AI platform and building with it (instead of chasing trends)
It's also fun to notice how Brianna totally reveals her MG self as she talks about finding ways to be more efficient and wanting everything to go faster! You can see it in her varied career path too.
“AI can’t replace the human soul — but it can absolutely help you reclaim your time so you can do more of what lights you up.” – Brianna Shade
Connect with Brianna:
Website: kittyminis.com
Instagram: @kittenkazoedle
Join the Series:
Love this convo? There’s more where that came from. Catch the rest of the Conscious Creation in the Age of AI series on Unjaded and share your biggest insight with @vickie.dickson on Instagram! I love hearing from you!
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