Unscripted Canna With Brady Madden Of Evergreen SEO Unscripted Canna podcast

Unscripted Canna With Brady Madden of Evergreen SEO

7M ago 29:57

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summary

In this conversation, Mack Lunn interviews Brady Madden, the founder of Evergreen Digital, an SEO agency focused on the cannabis industry. Brady shares his journey into the cannabis space, his extensive experience in digital marketing, and the unique challenges and strategies involved in SEO for cannabis businesses. The discussion covers the importance of local SEO, the competitive landscape of the cannabis market, and the tools and metrics used to measure success in SEO. Brady also addresses the role of AI in SEO and shares insights on navigating regulations in the cannabis industry.

takeaways

Brady Madden is the founder of Evergreen Digital, specializing in cannabis SEO.
He has over 15 years of experience in digital marketing and SEO.
Local SEO is crucial for dispensaries due to hyperlocal competition.
SEO strategies must be tailored to the specific needs of cannabis businesses.
On-page and off-page SEO are both essential for success.
Sales and leads are the primary KPIs for measuring SEO success.
Google Analytics and Search Console are key tools for SEO tracking.
AI can assist in content creation but requires careful oversight.
Brady has seen significant growth in client leads and rankings through effective SEO.
Navigating cannabis regulations is complex and requires industry knowledge.

Chapters

1. Introduction to Evergreen Digital and Brady Madden (00:00:00)

2. Brady's Journey in Cannabis and SEO (00:02:05)

3. Understanding the Cannabis Market and Competition (00:04:42)

4. Brady's Unique Approach to SEO in Cannabis (00:07:43)

One episode