From Med Spa to Solo Success: Navigating the Virtual Esthetician Journey with Macie Eddy

Unwritten Beauty Talks

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In this episode, I chat with Macie Eddy, a Utah-based Master Hydrafacialist and owner of the Instagram handle @faceb.ymace. Macie shares her journey of building her business and the careful research she puts into selecting products she loves and trusts for her clients. She discusses her top-selling line, Epicutis, and how she ethically tests products over months or even years before adding them to her offerings, ensuring they align with her values.
Macie opens up about the challenges and rewards of staying true to her beliefs, including avoiding the temptation of "shiny object syndrome" and trends. She also shares how she carefully selects new products, such as Alastin for anti-aging and its amazing effects post-procedure.
A big part of her business philosophy is using the products she recommends, ensuring that she can confidently support them to her clients. Macie talks about her experience with acne and how her authenticity in dealing with it helps her clients feel more comfortable and connected.
In this heartfelt conversation, we explore what beauty truly means to Macie—confidence, calmness, and contentment—along with the importance of being authentic and open with clients. She believes that staying true to oneself helps build meaningful connections with clients and grow a business that thrives on genuine relationships. Macie shares her wisdom on building a loyal community and creating success, no matter the size of your audience.
Tune in to hear about the importance of genuine beauty, what it means to be confident in your own skin, and how to build a brand that's rooted in authenticity and education.
Connect with Macie Eddy:

https://www.instagram.com/faceb.ymace/

https://www.faceb-ymace.com/

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Katarina's Instagram: https://www.instagram.com/your.master.aesthetician/
Podcast Instagram:https://www.instagram.com/unwrittenbeautytalks/
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