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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various contexts.
109 episodes
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