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UN 366 - IJRM. The Power of Anticipation.

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Manage episode 486956989 series 1254976
Content provided by Gabriella Mirabelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriella Mirabelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience.

  continue reading

110 episodes

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iconShare
 
Manage episode 486956989 series 1254976
Content provided by Gabriella Mirabelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriella Mirabelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience.

  continue reading

110 episodes

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