Unlock the secrets of Amazon's Prime Day and transform your sales strategy with insights that could redefine how you approach this retail juggernaut.

In this episode, Ali & Zamir discuss the significance of timing, why sales often dip right after the Prime Day announcement, and how to leverage these insights for optimising your organic rankings. Historical data suggests that Prime Day will likely fall in the third week of July, strategically sidestepping the 4th of July holiday. Hear about the potential impact of an extended Prime Day and how a four-day event could reshape both seller strategies and consumer experiences.

Remember - preparation is the key to maximising success. Anticipating both forecasted activities and unexpected opportunities can make all the difference to your sales performance this Prime Day (and beyond!).

Key Takeaways:

Amazon strategically delays announcing Prime Day dates, as early announcements negatively impact consumer buying behavior in the 8-10 days leading up to the event.

July is a critical sales month, showing higher units sold and revenue compared to other months, with a large concentration of activity centered around Prime Day.

Historical data suggests Prime Day typically occurs mid-month, starting on a Tuesday, and lasting two days. However, a shift to a four-day event is anticipated this year.

Achieving a high organic ranking before Amazon's Prime Day announcement is crucial, as there's limited time to boost rankings once the announcement is made.

Post-announcement sales dip has been observed, showcasing how buyer anticipation affects shopping trends right before Prime Day.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources