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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most companies don’t actually know which marketing efforts drive revenue. They see leads coming in, they see profit—but what happens in between is a mystery.
In this episode of UpYourStack, Michael Stratta and Christopher Larkin of Galileo join host Noah Berk to discuss how their platform helps businesses finally get clear, accurate attribution.
We cover:
✅ Why so many businesses are successful in spite of themselves
✅ How Galileo helps companies see every touchpoint and make data-driven decisions
✅ The real problem with free analytics tools like Google Analytics
✅ Why standard attribution models fail to capture the full picture
✅ The future of marketing intelligence and AI-powered attribution
🎧 Listen now
🔗 Learn more about Galileo: https://arcalea.com/
35 episodes
