Noah Berk interviews Chris Brisson, the founder of Salesmsg. Chris shares the company's history, starting as a solution for outbound SMS marketing through Call Loop, evolving due to customer feedback into a comprehensive SMS, voicemail, and calling platform, integrated deeply with HubSpot. Chris delves into the challenges and lessons learned from initial failures, the importance of customer feedback, and how he pre-sold his new product idea through webinars. Salesmsg boasts various use cases across sales, marketing, and support, positioning itself as a leading SMS tool. They discuss the strategic use of AI to enhance customer interaction and simplify communication workflows, aiming to provide an 'easy button' for business communication. Chris also shares innovative uses of SMS in marketing campaigns, highlighting a memorable example of a successful 'swipe up' method for engagement. The episode underscores the importance of transparency, customer feedback, and continuous product improvement.

00:00 Introduction to Up Your Sack Podcast
00:17 Meet Chris Brisson from Salesmsg
00:29 What is Salesmsg?
01:13 The Origin Story of Salesmsg
02:45 The Death of Call Loop and Birth of Salesmsg
04:00 Lessons for Entrepreneurs
05:52 Building a Better Product
08:20 Early Growth and Integration
11:52 Customer Feedback and Future Plans
16:32 Embracing Customer Feedback
17:33 The Power of Radical Transparency
18:44 Sales Message's Unique Market Position
20:45 Comprehensive Features and Integrations
23:49 Textize Your Business: A New Methodology
26:11 AI and the Future of Salesmsg
28:49 Innovative Customer Experiences
31:33 Conclusion and Contact Information