✨ She walked away from a 15-year career in architecture, cashed out her $10,000 IRA, and risked it all on cookies—long before Utah’s cookie boom.
Back in 2008, Tami Steggell saw an opportunity to reinvent the cookie industry by using 100% real ingredients—no preservatives, no artificial flavors, no shortcuts. She founded RubySnap Cookies in a rundown Salt Lake City neighborhood, determined to make it a destination for gourmet, scratch-made cookies.
But building a premium cookie brand wasn’t easy. She lost her original trademark, scaled too quickly in 2018, pulled out of grocery store distribution, and had to shut down five locations—right before COVID hit. That decision ultimately saved her business and reinforced her belief that “bigger isn’t better—better is better.”
Now, RubySnap Cookies is a Salt Lake City favorite, known for its high-end ingredients, bold flavors, and nostalgic branding. Tami’s story is one of entrepreneurial risk, resilience, and redefining the cookie industry in Utah and beyond.
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