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This Running Store Went From Barely Surviving to a 30 year legacy | Salt Lake Running Company (SLRC)

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Manage episode 467683445 series 3613705
Content provided by Keaton Walker - Small Business Marketing Expert & Entrepreneur and Keaton Walker - Small Business Marketing Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keaton Walker - Small Business Marketing Expert & Entrepreneur and Keaton Walker - Small Business Marketing Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

✨For 30 years, Salt Lake Running Company has been more than a store—it’s been the go-to destination for Utah’s running community.
Back in 1995, SLRC started as a small specialty shop in Salt Lake City. Three decades later, it’s one of the most trusted names for runners of all levels. But staying in business for this long—especially in retail—is no easy feat. Competing against big-box retailers and online giants, SLRC has built a brand that thrives on expert advice, high-quality gear, and a deep connection with its customers.
In this episode, we dive into how Salt Lake Running Company has adapted over the years, what it takes to build a lasting retail business, and the role community plays in their success.
Don’t miss this one. And if you haven’t already, check out last week’s episode with Sean Collins of Costa Vida and FatCats—his story of scaling two household names is packed with insights on risk, resilience, and business growth.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
👟 Find SLRC at: http://www.slrc.com/

📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur

🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!

Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!

Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]

Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!

More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 467683445 series 3613705
Content provided by Keaton Walker - Small Business Marketing Expert & Entrepreneur and Keaton Walker - Small Business Marketing Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keaton Walker - Small Business Marketing Expert & Entrepreneur and Keaton Walker - Small Business Marketing Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

✨For 30 years, Salt Lake Running Company has been more than a store—it’s been the go-to destination for Utah’s running community.
Back in 1995, SLRC started as a small specialty shop in Salt Lake City. Three decades later, it’s one of the most trusted names for runners of all levels. But staying in business for this long—especially in retail—is no easy feat. Competing against big-box retailers and online giants, SLRC has built a brand that thrives on expert advice, high-quality gear, and a deep connection with its customers.
In this episode, we dive into how Salt Lake Running Company has adapted over the years, what it takes to build a lasting retail business, and the role community plays in their success.
Don’t miss this one. And if you haven’t already, check out last week’s episode with Sean Collins of Costa Vida and FatCats—his story of scaling two household names is packed with insights on risk, resilience, and business growth.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
👟 Find SLRC at: http://www.slrc.com/

📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur

🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!

Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!

Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]

Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!

More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.

  continue reading

21 episodes

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