HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This case study demonstrates our ability to address complex research challenges with precision and innovation. By integrating Samanta AI for respondent recruitment, and DoWell Maps for sampling, we enhanced the Home Usage Test’s effectiveness. This approach delivered high-impact insights for the client’s toothpaste launch, tailored to Brazil’s diverse market, and established a scalable framework for future FMCG projects.
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