Navigating the complex world of Amazon selling can feel like traversing a maze blindfolded. What happens when your account hits a roadblock that threatens your entire business? Where do you turn when Amazon support keeps saying "that's not possible"?
Meet Ula, the Amazon problem-solving expert who refuses to take no for an answer. With over five years of experience managing European marketplaces and handling more than 150 ASINs, she's developed a reputation for solving the "unsolvable" through sheer persistence and creative approaches.
"Never take a no for a no," Ula emphasizes throughout our conversation. This mindset has helped her tackle everything from complex rebranding challenges (including saving a cosmetics brand from losing nearly one million euros in sales and 3,000+ reviews) to navigating the labyrinth of Amazon's support system.
We explore the most common problems sellers face – from document rejections during account creation to mysterious ASIN blocks and the notoriously difficult task of changing brand names. Through real examples and practical advice, Ula reveals her multi-pronged approach: opening multiple support cases, working through different marketplaces when one refuses changes, and utilizing flat files in creative ways to implement solutions.
Perhaps most reassuringly, Ula notes that Amazon typically gives sellers time to resolve issues rather than immediately blocking accounts. "If you're doing the right thing, if you're careful, if you accept what Amazon says at the beginning when uploading ASINs and documents, I think you won't have a lot of issues," she advises.
Whether you're struggling with an immediate Amazon crisis or simply want to prepare yourself for future challenges, this episode offers both tactical solutions and a refreshing message of hope: with persistence and the right approach, every Amazon problem is solvable.

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