Shoppers are about to enter peak buying mode—and the platforms know it. We break down the new Q4 map: Amazon’s Prime Big Deal Days locked for October 7–8, Target stretching Target Circle Week to October 5–11, and Walmart running deals from October 7–12. That calendar collision can be a gift if you plan it right, or a margin trap if you don’t.
We unpack the operational punch behind the headlines, starting with Amazon’s decision to end FBA prep and labeling services in the US come January. Combined with inbound placement fees and stricter inventory rules, the cost pressure keeps shifting to sellers. We share concrete ways to protect contribution margin: stand up reliable prep workflows, recalibrate landed cost per unit, and let clean numbers set your promo depths and ad bids. Then we turn to TikTok Shop’s commission hikes—now pushing into the mid-to-high teens—which means creator-led sales need real unit economics, not vanity metrics. You’ll hear how to structure blended creator deals, use live shopping to move inventory, and design bundles that lift AOV while staying profitable.
Target’s loyalty play gets a closer look too. With Target Circle and the paid Circle 360 offering early access, exclusive drops, and same-day delivery, there’s a smart way to sequence offers: seed members with timed coupons, pair hero SKUs with cart-threshold add‑ons, and serve proof‑rich creative to bottom‑funnel shoppers. Finally, we tackle Walmart’s marketplace headaches—fake storefronts, stolen seller IDs, and counterfeit goods—and lay out a fast-response brand protection checklist so you can escalate issues with evidence and keep trust intact.
If you’re aiming to turn overlapping deal weeks into real growth, this is your field guide to pricing, inventory, and creative that survive rising fees. Subscribe, share with your team, and leave a review with the one Q4 tactic you’re betting on this year.

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