We had the opportunity to sit down with Siqi Mou this week who is the founder of the startup beauty company Hello AVA, a bot that provides personalized skincare recommendations. She received a MBA/MPA-ID joint degree from Harvard Kennedy School and Stanford Graduate School of Business and previously worked in the finance industry. Siqi and her team have done an incredible job of doing customer discovery. They spoke with with over 300 people before they even launched their product. In the process they realized that people were more likely to talk to you if they could give them something in return that went beyond a traditional survey. Hear Siqi's amazing story in her own words on this podcast! --- Support this podcast: https://podcasters.spotify.com/pod/show/venture-vignettes/support