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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Video Marketing Toolkit, I’m joined by Chelsea Spencer, founder of the marketing agency Big Reputation, for a powerful conversation about business storytelling and identity in marketing.
We dive into Chelsea’s own career path, what led her to start Big Reputation, and why she believes businesses should focus on building a big reputation rather than just a personal brand.
We also look at:
How to start telling your business’s story, even if it feels messy or unfinished
Why your story is more than just your “About Us” page
How to turn your values, experiences, and purpose into a marketing strategy that resonates.
If you're looking to grow your brand without feeling fake, or wondering how to stand out, this episode is a must-listen.
15 episodes
