Today, we’re diving deep into the concept of personal branding—but not in the way you might think.

I sat down with Krista Clive-Smith, one of the pioneers in the personal branding space—before social media was even a thing. She’s an award-winning author, a speaker, and someone who’s not afraid to challenge the conventional ideas around identity, purpose, and what it means to truly show up in the world.

But let me be clear: this isn’t about building an online persona or becoming an “influencer.” Krista shares a radically different view—one that’s deeply aligned with the Viking Academy ethos.

In this conversation, we explore the idea that your personal brand is not what you do—it's who you are, and that who you are is the real business model of the future. Krista also offers a simple but powerful tool to help you clarify your unique ability—the gift only you can bring into the world.

Whether you run a business or not, this episode is for anyone who’s felt the call to discover their deeper purpose and express it boldly in the world.

Topics We Explore:

• Redefining personal branding as a reflection of who you are—not just what you do
• Uncovering the value you bring into the world
• Living intentionally through purpose-driven choices and a global lifestyle
• Embracing self-discovery as the ultimate adventure and business model of the future

Connect with Krista Clive-Smith: http://kristaclivesmith.com/

Learn More about The Viking Academy: https://www.vikingacademy.com