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Can You Market Through Memes?

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Manage episode 482237891 series 2356619
Content provided by VinePair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VinePair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Fresh off speaking at the Culinary Institute of America's Wine & Beverage Summit, Zach poses the question to Adam and Joanna - can brands and categories use memes and viral videos as a part of marketing campaigns, or should they even be paying attention to trends like Gatorwine and jalapeno Sauvignon Blanc in the first place? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.


Joanna is drinking: Zanotto "Rivolto" NV Sparkling Wine


Zach is drinking: Louis M. Martini "The Gryphon" Cabernet Sauvignon


Adam is drinking: Mint Julep at the Kentucky Derby


Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair


Hosted on Acast. See acast.com/privacy for more information.

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748 episodes

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Can You Market Through Memes?

VinePair Podcast

88 subscribers

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Manage episode 482237891 series 2356619
Content provided by VinePair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VinePair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Fresh off speaking at the Culinary Institute of America's Wine & Beverage Summit, Zach poses the question to Adam and Joanna - can brands and categories use memes and viral videos as a part of marketing campaigns, or should they even be paying attention to trends like Gatorwine and jalapeno Sauvignon Blanc in the first place? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.


Joanna is drinking: Zanotto "Rivolto" NV Sparkling Wine


Zach is drinking: Louis M. Martini "The Gryphon" Cabernet Sauvignon


Adam is drinking: Mint Julep at the Kentucky Derby


Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

748 episodes

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