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Content provided by Vinh Giang and Ali Terai, Vinh Giang, and Ali Terai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vinh Giang and Ali Terai, Vinh Giang, and Ali Terai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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#22: Purple Cow - How to create things that are remarkable

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Manage episode 374926400 series 3504669
Content provided by Vinh Giang and Ali Terai, Vinh Giang, and Ali Terai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vinh Giang and Ali Terai, Vinh Giang, and Ali Terai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow
Topics include:

  • The importance of being remarkable.
  • The factors that make something remarkable.
  • How increase the chances of having people spread and share your ideas.
  • Connecting with the early adopter.
  • Purple cows and what makes something a purple cow.
  • Marginal improvements vs purple cows.
  • Taking stock of when you've been involved with something remarkable.
  • Positioning, differentiation and being the first.
  • The death of mass marketing vs targeted digital advertising.
  • Dealing with the failure of your purple cow attempt.
  • Only take feedback and advice from those who are in the arena.
  • How to share authentically.
  • Measure your expectations, play to the upside and take sensible risks.
  • The importance of communication when pitching ideas (Vinh does an on spot pitch).
  • List 3-5 ways that your are unique and potentially remarkable.

Listen and Subscribe to the podcast at www.vinhandalishow.com

Check out this Special Offer for our Vinh and Ali Show listeners.
Recalibrate Online Course - 70% OFF RRP

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 374926400 series 3504669
Content provided by Vinh Giang and Ali Terai, Vinh Giang, and Ali Terai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vinh Giang and Ali Terai, Vinh Giang, and Ali Terai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow
Topics include:

  • The importance of being remarkable.
  • The factors that make something remarkable.
  • How increase the chances of having people spread and share your ideas.
  • Connecting with the early adopter.
  • Purple cows and what makes something a purple cow.
  • Marginal improvements vs purple cows.
  • Taking stock of when you've been involved with something remarkable.
  • Positioning, differentiation and being the first.
  • The death of mass marketing vs targeted digital advertising.
  • Dealing with the failure of your purple cow attempt.
  • Only take feedback and advice from those who are in the arena.
  • How to share authentically.
  • Measure your expectations, play to the upside and take sensible risks.
  • The importance of communication when pitching ideas (Vinh does an on spot pitch).
  • List 3-5 ways that your are unique and potentially remarkable.

Listen and Subscribe to the podcast at www.vinhandalishow.com

Check out this Special Offer for our Vinh and Ali Show listeners.
Recalibrate Online Course - 70% OFF RRP

  continue reading

47 episodes

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