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Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow
Topics include:
- The importance of being remarkable.
- The factors that make something remarkable.
- How increase the chances of having people spread and share your ideas.
- Connecting with the early adopter.
- Purple cows and what makes something a purple cow.
- Marginal improvements vs purple cows.
- Taking stock of when you've been involved with something remarkable.
- Positioning, differentiation and being the first.
- The death of mass marketing vs targeted digital advertising.
- Dealing with the failure of your purple cow attempt.
- Only take feedback and advice from those who are in the arena.
- How to share authentically.
- Measure your expectations, play to the upside and take sensible risks.
- The importance of communication when pitching ideas (Vinh does an on spot pitch).
- List 3-5 ways that your are unique and potentially remarkable.
Listen and Subscribe to the podcast at www.vinhandalishow.com
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48 episodes
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