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Ep. 25: Branding That Hits Different: A Conversation with Macie Mincey, Co-Founder of Mom Juice Wine
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Macie Mincey is the co-founder of Mom Juice Wine, a bold and playful wine brand made by moms, for moms—and everyone who needs a glass at the end of a chaotic day. With placements in Target, Delta Airlines, and more, Macie’s no-BS approach to branding breaks all the "rules" in the best way possible.
In this episode, Macie Mincey—co-founder of Mom Juice Wine—opens up about how she helped turn a cheeky brand concept into a full-blown retail success, landing on the shelves of Target and even in Delta Airlines. She shares how staying unapologetically bold, tapping into real-life mom moments, and refusing to water down their identity helped Mom Juice stand out in a saturated wine market. We talk about the importance of branding that makes people feel something, how to balance edgy visuals with commercial appeal, and why being “too polished too early” can backfire. Macie also dives into the realities of launching a product-based business as a mom and creative, how to find investors for your big idea, the pros and cons of white labeling vs. making your own product PLUS how and when to prepare to sell your company to investors.
This episode is PACKED with legitimate business strategies from a genuine success story who knows how to build a brand!
🔗 Connect with Macie & Mom Juice:
- Website: momjuicewine.com
- Instagram: @momjuicewine
💬 Let’s Keep the Conversation Going:
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