In the latest episode of VistaTalks, host Simon Hodgkins is in discussion with Alex Zekakis, Chief Customer Officer (CCO) at XTM International, to discuss the rapidly evolving world of localization. From AI's transformative role to the power of leadership principles like empathy, Alex shared valuable insights into the challenges and opportunities businesses face as they navigate the global marketplace. Alex brings a unique perspective with over 15 years of experience in localization, project management, and advanced technology.

Time Stamps:

00:00 - VistaTalks Ep 160 Alex Zekakis

01:19 - The Biggest Challenges in Localization Today

05:22 - The Role of Technology in Addressing Localization Challenges

06:36 - AI in Localization: Beyond the Hype

12:06 - Measuring Localization Success: Value Over Vanity

17:15 - Leadership in Localization: The Role of Empathy

21:33 - Integration and Automation as the Backbone of Localization

26:45 - Preparing for the Future of Localization

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