Join us for a groundbreaking conversation with Krishna Rao Vijayanagar, the visionary founder of OTTverse, who offers an insider’s perspective on conquering the Indian streaming market’s distinct challenges. Ever wondered how major streaming platforms like Disney Plus Hotstar and GeoCinema craft their strategies to captivate a young, tech-savvy audience in a price-sensitive landscape? Krishna reveals the intricate balance between national and regional streaming triumphs, and the innovative tactics telcos employ to aggregate OTT services for a diverse audience.
Krishna shares his vast knowledge of the technological ecosystem within India, where the adoption of smart TVs and OTT devices is skyrocketing in urban areas, while traditional broadcasting holds sway in rural locales. We discuss how cutting-edge video codecs, innovative encoding techniques, and adaptive bitrate streaming are redefining the viewing experience, alongside the pivotal role of DRM technologies in safeguarding content. The episode also uncovers how CDN providers like Akamai and CloudFront are shaping the future of content delivery in India, offering listeners deep insights into both the technical and business fronts of the streaming world.
The conversation takes an educational turn as Krishna discusses the critical need for video technology knowledge in India. Discover how OTTverse is leading the charge with initiatives to bridge educational gaps, upping the ante for students and professionals eyeing careers in the OTT industry. We also explore the nuances of multilingual film production, the transformative potential of AI in video optimization, and the artistry behind personalization in content discovery. This episode promises a wealth of insights for anyone interested in the dynamic landscape of Indian streaming and the technological marvels that drive it.

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