Beyond Wants: How to Truly Understand Customer Needs & Unlock Product-Market Fit
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What do your customers really need? In this deep dive episode of vpod.ai—brought to you by StoneFly—we explore the art and science of decoding true customer needs. From functional to emotional drivers, from pet peeves to workarounds, we unpack proven strategies like Jobs-To-Be-Done, behavioral economics, and real-world observation techniques.
Learn how to go beyond surface-level feedback, avoid common MVP pitfalls, and leverage behavioral insights to design products that resonate deeply. Plus, discover how to validate product-market fit using churn metrics and recurring revenue trends.
Whether you're a founder, product manager, or marketer, this episode gives you the actionable playbook to build what your customers will actually love.
🔹 Spot unmet needs through observation and storytelling
🔹 Decode customer psychology with behavioral economics
🔹 Measure product-market fit with real metrics
🔹 Avoid MVP traps and confirmation bias
🔹 Build for delight—not just function
Sponsored by StoneFly – Your enterprise storage, backup, and cloud solutions partner.
109 episodes