This week we welcome Lynn Casey, a highly sought after thought leader, brand builder and futurist helping industry leading organizations make the biggest leaps possible. Lynn is known for her unique ability to spot patterns and connect the dots of emerging sociocultural, digital, economic, and behavioral trends and translate those into actionable strategies. She has a unique ability to unpack authentic human stories and use these for connection and creation that has earned her renown as a channel for innovation.
Lynn has traveled the world to work with and guide companies as diverse as Mattel, Activision, Facebook, Instagram, Citibank, Estee Lauder, Shiseido, and StockX seeking a more connected and human world. Lynn has keynoted Future Trends and Leadership conferences in Abu Dhabi, Oslo, Prague, San Francisco, and New York, shining a light on critical shifts in post-pandemic behavior and desire and pulling forward a new hunger for belonging. Her work has led to rebrands, rebuilds, and regeneration for major household brands. She is credited with creating bold new thinking and inspiration for employee teams at YouTube, Twitter, Shiseido, Care.org, Dannon, Target, and more. Recently, she has led teams of executives from Fortune 100 companies into the field for embedded ethnographic work, creating new paths of understanding. Current projects include building a youth-helmed portal for a major new Gen Alpha IP brand, deep rethinking and regeneration of a legacy non-profit institution, as well as mentoring young leaders for a number of institutions and organizations including USC Marshall’s School of Business, and the Marketing Academy.
A sought-after master coach, lecturer, and thought leader, Lynn brings a unique perspective to the Warrior Community.
(3:16) Why is Lynn doing this work and why now?
(12:12) What makes a brand decide to bring in someone with Lynn’s talents?
(20:02) Lynn discusses the ‘Curiosity Quotient’, and shares a story about her dad saying “Spend one hour a day on ideas”.
(25:48) Lynn explores how “an idea is a thought in motion” and if we don’t focus on the end result we can free ourselves to explore what is possible?
(28:30) How does Lynn want to bring the Curiosity Quotient forward?
(33:27) How has our society engaged in “optimization fatigue”?
(36:01) What are some of Lynn’s favorite patterns that she sees in her work, that she wants to bring attention to?
(44:38) How does Lynn see her future and the impact of her work?
Connect with Lisa Gralnek
https://www.linkedin.com/in/lynn-casey-shinescout/
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