“From Inbox To Airwaves: How Indie Artists Can Get Played On Radio – With Bruce Schwarz” Way Beyond The Music podcast

“From Inbox to Airwaves: How Indie Artists Can Get Played on Radio – with Bruce Schwarz”

28d ago 55:23

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In this episode of Way Beyond the Music, host Mark Sebby interviews Bruce Alan, the program director of Texas 46 Radio. They discuss the evolution of the radio station, the challenges of running a radio station, and the importance of metadata in music submissions. Bruce shares insights on how artists can effectively approach program directors, the significance of maintaining relationships, and the realities of the music industry. The conversation emphasizes the value of internet radio and the opportunities it provides for indie artists.

takeaways

Mark Sebby introduces the new season focusing on music industry professionals.
Bruce Alan shares the inspiration behind starting Texas 46 Radio.
The importance of having user-friendly software for running a radio station.
Artists should keep their submissions simple and straightforward.
Metadata is crucial for music submissions to program directors.
Follow-up communication with program directors can strengthen relationships.
Artists need to learn the booking process to succeed in the industry.
The significance of internet radio in promoting indie artists.
Artists should not underestimate the power of smaller radio stations.
Persistence and positivity are key for artists in the music industry.

titles

Navigating the Music Industry: Insights from Bruce Alan
Behind the Scenes of Texas 46 Radio

Sound Bites

"You can't grow up and be like me."
"This is way beyond the music."
"Don't be afraid to ask for advice."

Chapters

00:00
Introduction to Season Two

01:59
The Birth of Texas 46 Radio

05:38
Life Behind the Console

17:47
Artist-PD Interactions: The Good, Bad, and Ignored

21:47
Navigating Music Distribution Tools

26:12
The Importance of Professional Station Liners

30:53
Understanding the Role of Promoters

33:53
Charting and Reporting in the Music Industry

37:31
Engaging with Audience: QR Codes and Promotions

39:03
Navigating Music Submissions: What to Avoid

41:16
The Importance of Professionalism in Music Submissions

43:24
Understanding the Music Industry: Submissions and Charting

45:08
Building Relationships: The Role of Follow-ups in Music Promotion

46:55
Promoters vs. Self-Submission: Weighing the Options

48:58
The Reality of Music Promotion: Expectations vs. Reality

52:44
Final Thoughts: Advice for Indie Artists

6 episodes