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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Meet Mike, CEO of BuildGood 🤝. He’s here to share a thoughtful, grounded approach to fundraising in uncertain times.
In this episode, we dig into why “Today’s growth comes from today’s donors” isn’t just a clever phrase—it’s a mindset shift. From the game-changing nine-word email to the fundraising flywheel and the power of donor celebration, Mike’s sharing practical strategies that can turn transactional giving into transformational relationships.
Mike shares how to identify multi-year supporters and use donor surveys to uncover major gift potential—reminding us that growth often comes from deepening existing relationships. With 55% of our community citing donor connection as their biggest challenge, his insight couldn’t be more timely.
Tune in for thoughtful insights and practical strategies to deepen donor relationships and fundraise with more intention. 🎧
Episode Highlights
- Navigating uncertainty in Nonprofit Leadership (02:23)
- The Importance of Donor Retention (03:40)
- Strategies for Engaging Existing Donors (05:04)
- Identifying and Prioritizing Donor Relationships (09:12)
- Effective Communication with Donors (12:25)
- Building Consistency in Donor Engagement (19:42)
- The Role of Reporting in Fundraising (23:28)
- Homework for Fundraisers (26:39)
- Mike’s One Good Thing: What is the most human thing you can do right now? (30:00)
Resources Mentioned
- Ringless Voicemails - https://www.slybroadcast.com/
- The Build Good Academy
Episode Shownotes: www.weareforgood.com/episode/622
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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Chapters
1. Welcome to the Hold Fast Series (00:00:00)
2. Growth Through Retention, Not Acquisition (00:03:17)
3. Finding Your Most Valuable Donors (00:09:41)
4. Getting Through the Fundraising Grind (00:14:49)
5. The Fundraising Flywheel: A Consistent Cadence (00:20:19)
6. Practical Homework: Re-engaging Lapsed Donors (00:26:53)
7. Human Connection in an AI World (00:31:50)
681 episodes
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