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In this episode, we're diving into why running a "boring" business might just be the best thing that’s ever happened to us—and why it could be for you, too. Trust me, this isn’t boring in the way you think. Plus, we’re pulling back the curtain on our brand’s year-end numbers and sharing lessons from our first year of ownership.

Here’s what you’ll discover in this episode:

• Why a “boring” business is actually the ultimate goal—and how it creates stability, predictability, and freedom.
• Our honest year-end review: Real numbers, real growth, and what surprised even us.
• Lessons learned from scaling ads and managing challenges like stockouts and suspensions—and how we kept things steady during the chaos.
• The hidden opportunity in knowing your numbers—why tracking manually might be the single most valuable habit for your business.
• What’s next for us: Big acquisitions, bold moves, and how we’re preparing to take on bigger challenges.

If you’ve ever wondered what it’s really like to grow a brand, this episode is packed with insights, strategies, and real talk you won’t want to miss. Hit play and let’s get into it!

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