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Ready to turn a franchise into a true asset rather than a demanding job? We sit down with Jay and Carolina Orosa—former top-performing home care franchisees and now part of our franchise consulting team—to unpack how they launched, scaled to hundreds of clients and 300+ caregivers, and exited on favorable terms without losing the heart of the business. Their story blends compassion with ruthless clarity on unit economics, showing why culture and margins aren’t opposites; they’re partners.
We start with the spark: spotting real needs in healthcare and building a business around them. Carolina breaks down how brand is an emotional promise that attracts the right clients and talent, and why clear roles turned a spouse partnership into a force multiplier. Jay digs into the numbers that matter—revenue per caregiver and hourly margins—and explains how to hold pricing discipline even during wage hikes and inflation by adding value instead of discounting. Together they reveal how to keep books clean, systems documented, and teams capable so the business grows without you, setting the stage for a smart exit when opportunity knocks.
We also challenge the “zero down” fairy tales of buying existing businesses for sale on BizBuySell and contrast them with the real advantages of a proven franchise playbook: training, technology, peer support, and brand positioning. From mindset shifts (you’re buying a system, not a job) to practical safeguards (the right insurance and daily P&L visibility), this conversation gives actionable guidance for corporate professionals eyeing ownership. We wrap with trends worth watching—health and wellness recovery, senior care, and tech-enabled home services—and a candid look at when to sell, how to leave a legacy, and why impact can power the next chapter.
If you’re exploring franchise ownership and want honest strategies to build, scale, and eventually exit on your terms, hit play and share your biggest question. Subscribe, leave a review, and pass this along to someone who’s ready to own their future.

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From your pals in franchise ownership, Jack and Jill Johnson.