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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We sit down with GymGuyz founder Josh York to unpack how a mobile fitness brand scaled to seven countries by pairing accountability with convenience and culture. We talk mindset, unit economics, trainer retention, recovery, cash flow, and the power of relentless consistency.
• bringing the workout to clients anywhere with fully equipped vans
• why gyms fail most people and accountability wins
• exercise as medicine and habit design that sticks
• group sessions, B2B classes, and lean overhead economics
• due diligence with franchisees and survival funds
• culture, career paths, and trainer retention
• recovery protocols including cold plunge and sauna
• hydration, protein, and post-workout structure
• cash flow literacy and knowing your numbers
• grit stories, risk, and staying calm under pressure
• leadership by example and following the playbook
• teaser for a new fitness concept in 2026
• where to learn more and contact the hosts
Text us 305 710 0050 for our calculators, checklists, the 27 red flags to watch out for, and how to decode an Item 19
Visit www.thefranchiseinsiders.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.
Chapters
1. Josh York CEO GymGuyz How Mindset, Accountability, And Grit Turn A Small Idea Into A Global Fitness Brand (00:00:00)
2. Meet Josh York And The Panel (00:00:20)
3. Global Expansion News In The Middle East (00:01:34)
4. The GymGuys Model Explained (00:03:04)
5. Impact Stories And Inclusive Fitness (00:05:15)
6. Exercise As Medicine And Accountability (00:08:53)
7. Economics And Scalability Of Mobile Fitness (00:12:30)
8. Due Diligence And Franchisee Validation (00:18:13)
9. Retaining Trainers Through Culture And Career Paths (00:21:48)
10. Recovery, Cold Plunge, And Sauna Protocols (00:26:24)
11. Hydration, Protein, And Post-Workout Habits (00:30:54)
12. Cash Flow Mastery And Knowing Your Numbers (00:34:39)
13. Grit Stories: Loans, Risk, And Persistence (00:40:01)
14. Consistency, Leadership, And The Playbook (00:46:02)
53 episodes
