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Fixing Subway's Identity Crisis

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Manage episode 479750602 series 3596163
Content provided by Gamut Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gamut Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Subway, the international sandwich chain. They explore Subway's recent identity crisis, including gimmicky limited-time offers and a shift away from its "eat fresh" image.

The discussion covers Subway's history, franchisee concerns, and the need to reconnect with core customers. The hosts propose solutions such as doubling down on fresh ingredients, creating a secret menu, and improving marketing strategies.

They emphasize the importance of consistency, customization, and educating customers about existing offerings. With the recent appointment of Greg Lyons as global chief marketing officer, the hosts express optimism about Subway's potential to revitalize its brand and appeal to a new generation of customers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 479750602 series 3596163
Content provided by Gamut Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gamut Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Subway, the international sandwich chain. They explore Subway's recent identity crisis, including gimmicky limited-time offers and a shift away from its "eat fresh" image.

The discussion covers Subway's history, franchisee concerns, and the need to reconnect with core customers. The hosts propose solutions such as doubling down on fresh ingredients, creating a secret menu, and improving marketing strategies.

They emphasize the importance of consistency, customization, and educating customers about existing offerings. With the recent appointment of Greg Lyons as global chief marketing officer, the hosts express optimism about Subway's potential to revitalize its brand and appeal to a new generation of customers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

21 episodes

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