Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy.

Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation.

Shop Zinpro ProFusion: https://heyor.ca/iRRTuy
Learn more about Zinpro: https://www.zinpro.com/en_na/species/beef/

Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd.