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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What happens during a 5-day dark retreat? My guest, Matthew Stafford, a Conversion Rate Optimization (CRO) expert, spent 121 hours in total darkness. He explains how the experience rewired his brain, teaching him that our limitations are just "consensual hallucinations." Matthew masterfully connects these deep psychological lessons to the world of e-commerce and CRO, explaining why simplicity and solving problems are the real secrets to higher conversions. This is a must-watch conversation about rewiring your brain and your business. Check out the company: https://buildgrowscale.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: [email protected]
🕒 CHAPTERS
00:00 - Profit is Not a Dirty Word: The Goal of CRO
03:00 - From Personal Trauma to Simplifying Websites
06:00 - Lesson from Darkness: Your Limitations Are Not Real
08:58 - The Power of No Distractions: Forging Mental Toughness
12:00 - How We Use AI to Create a 90-Day Conversion Roadmap
15:10 - The Paradox of Choice: Why More Options Hurt Your Sales
17:57 - CRO Secrets: Removing Things & The Hierarchy of Focus
21:02 - The #1 Mistake on Your Website: You're Selling, Not Solving
📈 WORK WITH ME
▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
▶ My AI/Automation Agency: https://optimai.ai
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