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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most AI-generated content is easy to spot, and journalists are hitting 'delete' the second they see it. So, what are the tell-tale signs, and how do you avoid them? I sat down with Curtis Sparrer, a PR expert and founder of Bospar, to find out. He reveals The #1 Mistake in AI-Generated Content (And How to Fix It): using AI as your final draft instead of your first. We discuss why AI will reward human quirkiness, the rise of Generative Engine Optimization (GEO), and why you need to create AI-friendly blogs and FAQs to stay discoverable. This is an essential guide for any marketer or creator using AI for their content. Check out the company: https://bospar.com
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: [email protected]
🕒 CHAPTERS
00:00 - Introduction: Making Your Brand Discoverable to AI
01:10 - What is Generative Engine Optimization (GEO)?
02:20 - Can You Buy Your Way into an AI's Favor?
04:50 - Why AI Still Struggles with Video Content
07:15 - How to Make Your Content More "AI-Friendly"
09:45 - The Power of an AI-Friendly FAQ Page
11:40 - The "Tells" of AI-Generated Content (And Why Journalists Hate It)
12:40 - The #1 Rule: AI is Your First Draft, Not Your Final Draft
14:30 - Why You Must Ditch the Fluff & Be Concise
17:00 - The Future of AI: Personalized Memory
21:20 - The "Race to the Bottom" in AI Content
27:45 - Final Lesson: Never Believe You've Figured It All Out
📈 WORK WITH ME
▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
▶ My AI/Automation Agency: https://optimai.ai
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