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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Everyone is talking about an "AI-First" content strategy, but it's the wrong mentality, and it's killing your founder authority. In a world drowning in noise, you don't need to be everywhere; you need to be "undeniable where it counts." This interview with Ethan Monkhouse, founder of Naviro, breaks down the new rules for building authority as a founder. We explore why quality content is a hundredfold more important than quantity and how to use AI as a co-pilot for the heavy lifting, not as a replacement for human creativity. You'll learn the fatal flaw in most AI content tools and the framework for a content funnel that attracts your ideal customers without turning you into just another "supplier." Check out the company: https://naviro.ai
Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
👀 CONNECT WITH SEAN
Subscribe: https://www.youtube.com/@seanweisbrot
LinkedIn: https://linkedin.com/in/seanweisbrot
Inquiries: [email protected]
🕒 CHAPTERS
00:00 - Be Undeniable Where It Counts
01:36 - Quality vs. Quantity in the Age of AI
02:01 - Why The "AI-First" Mentality is Wrong
02:30 - AI is The Co-Pilot, Not The Pilot
04:09 - The Big Flaw in AI Content Tools
05:48 - Building Your Content Funnel Framework
08:36 - Why Your Content Must Be Evergreen
12:24 - The #1 Mistake That Gets You Marked as a "Supplier"
14:19 - Content Attracts, The Funnel Sells
22:51 - Your LinkedIn Profile is a Landing Page, Not a Resume
24:22 - The Most Important Lesson of My Life
📈 WORK WITH ME
▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
▶ My AI/Automation Agency: https://optimai.ai
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