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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, co-host Micki Maynard discusses the financial aspects of sports rivalries with Mark Remillard. Maynard highlights major college football and basketball rivalries, such as Michigan vs. Ohio State and Duke vs. UNC, noting the significant revenue generated from these matchups, as an example of how business journalists can cover the sports world. She also gives some thoughts on how young journalists can use social media, FOIA requests and city liaisons to get data and understand the financial stories of sports beyond what’s being played on the field.
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