If you’ve ever launched something for your pet business and heard nothing but crickets, you're not alone! I’m sharing three launch strategies that are actually working in 2025. These are based on what I’m seeing work in real time, not just in my own business, but in the petpreneur community too.

You’ll hear why old launch tactics just aren’t cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out.

I also share an update about the new podcast I’m launching for pet parents on October 1st. It’s a big shift, and it’s deeply meaningful to me.

If you want more support for your next launch, join us inside Wear Wag Repeat Society: https://wearwagrepeat.com/society