Storytelling Beats Features: A CMO's Perspective On Web3 Marketing – With Steven Dolcemaschio

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Storytelling Beats Features: A CMO's Perspective on Web3 Marketing – with Steven Dolcemaschio | S5 E21

8d ago 33:04

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Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape.
• Culture and product are at the center of effective brand storytelling across all industries
• Technical products in Web3 need better storytelling that focuses on benefits rather than features
• Community building is essential - crypto pioneered modern community-centric marketing
• Experience-focused marketing creates meaningful connections with users
• As Web3 and traditional finance merge, infrastructure companies need to build bridges for mainstream adoption
• Future growth will come from passive users wanting seamless experiences, not power users
• Human creativity and authentic connection remain irreplaceable as AI threatens to create a "sea of sameness"
This episode was recorded through a Descript call on May 14, 2025. Read the blog article and show notes here: https://webdrie.net/storytelling-beats-features-a-cmos-perspective-on-web3-marketing-with-steven-dolcemaschio/

Chapters

1. Storytelling Beats Features: A CMO's Perspective on Web3 Marketing – with Steven Dolcemaschio | S5 E21 (00:00:00)

2. How has your view on what makes a brand iconic evolved across your roles in tech, music, and fintech? (00:01:32)

3. What was the turning point that led you to pursue Web3 as a marketer? (00:03:20)

4. With Reown and WalletConnect rethinking compliance and UX at the infrastructure level, why should marketers care about something that feels so 'under the hood'? (00:05:53)

5. Can you share a recent launch from Reown and how you approached storytelling—focusing on benefits rather than just features? (00:07:45)

6. How do you adapt your storytelling when your audience ranges from crypto-native devs to enterprise CFOs? (00:12:38)

7. You’ve likely run lots of experiments—was there a campaign or experiment that gave you a key insight or changed how you lead your teams? (00:19:28)

8. What are you most excited about right now—for your company, your own projects, or the future of Web3?" (00:28:14)

9. If people want to connect with you or learn more about Reown, where should they go? (00:31:43)

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