Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 522613899 series 3691918
Content provided by Rana Shahbaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rana Shahbaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Struggling to rank in local search, even after posting, optimising, and hiring agencies?
In this episode, Local SEO expert Claudia Tomina (Reputation Arm) breaks down EXACTLY what moves the needle today in Google Business Profiles, Local Packs, and Maps results.
Whether you're a restaurant, home service business, personal injury lawyer, clinic, or multi-location brand… this is the most practical Local SEO breakdown you’ll ever watch.
What You'll Learn
✔ How to rank in competitive niches (lawyers, restaurants, home services)
✔ Why your Google Business Profile isn’t ranking — and how to fix it
✔ The most important ranking factors:
• Primary category
• Review recency
• Meta titles
• Consistent hours
✔ How to manage multi-location Google listings the RIGHT way
✔ Local Service Ads (LSA): when you must run them
✔ How AI is changing Local SEO
✔ How to optimize menu items, services & attributes
✔ The truth about NAP consistency (and what actually matters)
✔ When service-area businesses should show or hide their address
✔ Why citations and Yelp matter again
✔ How one category change turned a red map grid into green overnight
About Claudia Tomina
Claudia is a Google Product Expert and founder of Reputation Arm, specializing in Local SEO, Google Business Profile optimization, multi-location SEO, and review management. She is a contributor to the Local Search Ranking Factors study from WhiteSpark.
Follow Claudia on LinkedIn for powerful local search insights.
Timestamps
00:00 – Intro
00:30 – Why every business needs Local SEO
02:08 – Local SEO vs Organic SEO
03:14 – How to set realistic SEO expectations
05:39 – What LSA ads are (Local Service Ads)
07:47 – How to keep clients happy without guaranteed rankings
11:40 – Why review recency matters more than review count
14:26 – Multi-location SEO problems to avoid
18:25 – How to optimize franchise listings
21:02 – Posting on Google Business Profile
22:43 – Top Local SEO ranking factors
24:58 – Business name, categories, and recency
31:16 – Should service businesses show their address?
33:31 – Local landing pages explained
41:30 – AI's impact on Local Search
46:17 – How to turn a red ranking grid into green
48:18 – Real case study: restaurant & halal rankings
55:53 – Local SEO vs website SEO speed
58:16 – Budget advice for small businesses
1:01:00 – Where to follow Claudia
Resources
• WhiteSpark Local Search Ranking Factors
• Google Business Profile Support Forum
• Reputation Arm LinkedIn Newsletter
📣 Subscribe for Weekly Website Growth Episodes
We cover:
• SEO
• Local SEO
• Website conversions
• Marketing
• AI for search
• Content & growth
👉 Want a free website audit?
Visit WPMinds.com and request your audit today.
👉 Free Website Audit: https://wpminds.com/request-free-website-audit/
Watch Full Episode On You Tube:
https://youtu.be/I9-Xgm7maQs
#websitegrowth #localseo #marketingtips
Follow us on our social channels:
YouTube:
https://www.youtube.com/@wpminds
Facebook:
https://www.facebook.com/WPminds/
Instagram:
https://www.instagram.com/wp_minds/
LinkedIn:
https://www.linkedin.com/company/wp-minds/
TikTok:
https://www.tiktok.com/@wp_minds
X (Twitter):
https://x.com/wpminds
Apple Podcast:
https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450
10 episodes
