In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue.

Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries.

Key Takeaways:

• Why a rebuild does not automatically improve visibility or SEO
• Three clear signs you genuinely need a rebuild, and three signs you simply need better optimisation
• How outdated tech, platform limits, and neglected websites impact your results
• The hidden costs of rebuilding that many business owners are never told about
• Why visuals alone do not fix conversions
• Simple ways to sense check your homepage and identify quick wins
• How to approach your website like a garden that needs nurturing, not uprooting
• Why your website is always more important than the platform it sits on

Resources mentioned in this episode:

• Listen to Episode 10: Website Migration Mistakes that Can Sabotage Your SEO
• Watch Choosing the Right Website Platform and Why It Matters for Your Success (Episode 71)
• Learn why Jules recommends FEA Create to many small business owners in Episode 73
• Explore the strategy behind website overwhelm and decision making in Episode 108: Why Your Website Feels Overwhelming and How to Make It Easier

If you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute discovery call using the link in the show notes. Jules will help you work out the smartest next step for your beauty, health, or wellness business.

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