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Content provided by Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Elizabeth Solaru - How to start and build a luxury brand!

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Manage episode 457081397 series 2898870
Content provided by Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Elizabeth Solaru - How to start and build a luxury brand!

Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

About Elizabeth:

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

SOCIAL MEDIA LINKS

Instagram @elizabethscakeemporium

Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.co

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

  continue reading

331 episodes

Artwork
iconShare
 
Manage episode 457081397 series 2898870
Content provided by Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Berg, CSP, Global Speaking Fellow, Alan Berg, CSP, and Global Speaking Fellow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Elizabeth Solaru - How to start and build a luxury brand!

Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

About Elizabeth:

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

SOCIAL MEDIA LINKS

Instagram @elizabethscakeemporium

Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.co

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

  continue reading

331 episodes

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