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Ever published a blog post that disappeared into the internet void, never to be seen again? You're not alone. In this eye-opening conversation with Adriana Mott, founder of wedding marketing agency Ava and the Bee, we uncover how one strategic blog post helped a client book a $15,000 wedding—and how you can do it too.
Adriana brings a unique perspective as someone who's walked in your shoes. Before founding her agency, she ran a successful wedding planning, floral design, and bridal boutique business. She learned blogging strategy through necessity, not theory, watching her website outrank established competitors who had been in business for decades.
The shocking truth? Most wedding pros completely misunderstand what makes blogs effective. It's not just about beautiful images (though they help). We dive deep into what Google actually wants, why you should limit your photo count, and the strategic keyword research that helps couples find you. Adriana breaks down her step-by-step formula for creating blogs that convert browsers into buyers—including exactly what questions to ask clients to generate compelling content.
But perhaps the most valuable insight is learning how to repurpose one well-crafted blog into weeks of content across multiple platforms. Stop creating content that dies after one post! Adriana shows how to transform a single wedding feature into Instagram captions, sales materials, and nurturing emails that potential clients actually want to receive.
Whether you've tried blogging without success or avoided it entirely, this episode provides the practical framework you need to turn this underutilized marketing channel into a client-booking powerhouse. Ready to make your blog work harder for your wedding business? This is the strategy you've been missing.

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