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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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In this episode, I share how to use cognitive biases to create raving fans and cult-like loyalty in your business.
This isn't just theory—think about how Taylor Swift built a community that proudly calls themselves Swifties. I'll break down four powerful cognitive biases that you can start applying this week to build a brand people are obsessed with.
By the end, you'll know:
Which bias best fits your brand
How to practically use it
And how to create superfans who stick with you for the long term
Ready to build a community that buys from you over and over again? Let's dive in.
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