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Merge Co-Founder, Shensi Ding - Building the Infrastructure Layer for B2B Integrations

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Manage episode 486746329 series 181786
Content provided by Wharton Fintech Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Fintech Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today’s episode, Jackson Ellis hosts Shensi Ding, the co-founder of Merge, a unified API platform that simplifies B2B integrations across categories like HR, accounting, and CRM. Shensi shares her journey, the playbook behind scaling a developer-first GTM motion, and how the best founders balance product intensity with storytelling. Tune in to hear about: - How Merge built a category-defining product by focusing on the "plumbing" behind software - Why developer empathy and real documentation became their biggest competitive moat - The challenges and wins of fundraising while scaling in a crowded API ecosystem
  continue reading

523 episodes

Artwork
iconShare
 
Manage episode 486746329 series 181786
Content provided by Wharton Fintech Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Fintech Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In today’s episode, Jackson Ellis hosts Shensi Ding, the co-founder of Merge, a unified API platform that simplifies B2B integrations across categories like HR, accounting, and CRM. Shensi shares her journey, the playbook behind scaling a developer-first GTM motion, and how the best founders balance product intensity with storytelling. Tune in to hear about: - How Merge built a category-defining product by focusing on the "plumbing" behind software - Why developer empathy and real documentation became their biggest competitive moat - The challenges and wins of fundraising while scaling in a crowded API ecosystem
  continue reading

523 episodes

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