This episode might ruffle a few feathers, so brace yourself, especially if you’ve bought into the never-ending online chatter about visibility and how it’s the magic bullet for success. If the phrase “just be more visible” rings in your ears every time you scroll, you’ll find this conversation refreshingly real.
WHO IS KATIE BLOOMFIELD?
Laura’s guest, Katie Bloomfield, is a property investor, high-performance business mentor, and all-around powerhouse. With a £7 million property portfolio, multiple business sales under her belt, and a blended family of six children, Katie’s not just about spreadsheets and bottom lines. She and her husband, Danny, empower their clients to create real wealth and strong relationships, without losing themselves to the grind.
PEELING BACK THE LAYERS: WHAT DOES “BEING VISIBLE” REALLY MEAN?
Let’s face it: the pressure to “be visible” has been widespread, especially since 2020. But what are we actually talking about?
→ Is it just about showing up on Instagram or Facebook?
→ Do you really need to match, exceed, or even care what others are doing online?
→ Or is there something deeper at play, like your sense of purpose, your values, and the story you have to share?
Katie and Laura both agree: Visibility isn’t the golden ticket. It’s not about playing a popularity contest or out shouting the next entrepreneur.
It’s about:
✨ Knowing your own values and motivations
✨ Owning your successes (without feeling like you’re bragging)
✨ Showing up with honesty—especially when things aren’t going perfectly
THE UGLY SIDE OF GROWTH
Let’s be real, self-development often looks a lot less glamorous than what you see in your feed. Growth sometimes means ugly crying at 1am, taking radical accountability, and letting go of who others think you should be.
FIND YOUR OWN DEFINITION
If you’re waiting for that magical wave of confidence before you hit “share” or go live, consider this: confidence isn’t something you’re handed; it’s something you build by doing the scary stuff, over and over. Just like learning to ride a bike (or as Katie more authentically puts it... first time sex!).
And remember, the numbers flashing across your screen, the highlight reels, and the “millionaire” mantras? They’re just facts, not badges of superiority. Success is personal. For some, it’s making sports day. For others, it’s having a thriving business or being able to take Fridays off with family.
LESSONS & TAKEAWAYS:
Ditch the pressure to be “competitively visible.”
Anchor into your own purpose, strengths, and the impact you want to make.
Share the messy, the vulnerable, and the real—not just the highlight reel.
Don’t let other people’s opinions dictate your worth or your strategy.
See confidence as a muscle you build and as an emotion that comes and goes.
Find your support circle. Invest in it if you have to.
BONUS: Mistakes ARE the journey.
Katie and Danny have even compiled their 10 biggest business mistakes and how you can avoid them. Because true credibility comes from walking the walk, failing, learning, and then sharing those lessons to lift others higher.
Ready to shake off the “visibility” pressure and get real about what actually moves you forward? Start with radical honesty: Where are you, really? Where do you want to be? And what can you do TODAY to inch closer?
CONNECT WITH KATIE
Want to learn more about Katie’s work or join her four-week visibility & confidence container?
DM her on Facebook or Instagram, or email: [email protected]
You’ve just tuned into the What Is Public Relations? podcast. If you’re ready to stop shrinking and start showing up on your own terms, this one’s for you.
Until next time, raise your profile, own your space, and remember: the journey is yours.