ARE YOU READY TO BREAK THROUGH THE PR MYTHS?

Brace yourself—today, Laura Perks shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business.

PUBLIC RELATIONS: THE TRUE GAME-CHANGER

Public relations is much more than being in the right place at the right time. It's about strategizing where your voice will echo the loudest and resonate the longest. If you've been hesitating, thinking no one cares about your message, Laura is here to boldly disagree. She guides you in harnessing PR to leap from being a small voice in a vast crowd to an undeniable powerhouse reaching millions.

THE PUBLIC RELATIONS DILEMMA: BELIEFS & PERCEPTIONS

In this episode, Laura dives deep into three major beliefs that might be derailing your PR efforts:
🧠 "No one is interested in what I have to say"—Discover why this belief is undermining your progress and how to see yourself and your message in a new light.
🕰️ "PR takes too much time"—Break down what this really means and how to make your PR efforts more strategic and less overwhelming.
🌟 "PR is only for celebrities and big names"—Laura debunks this myth, explaining how anyone can leverage PR for success.

THE PATIENCE PUZZLE AND THE DIGITAL AGE

We’ve become accustomed to rapid gratification—from streaming our favorite shows to Amazon’s quick deliveries. But the key to PR success? It's patience, persistence, and picking the right platforms. Laura uses vivid analogies, likening public relations to a marathon, a tannoy at a train station, and even baking a cake—all to crystallize the realities of securing your spot in the media landscape.

START WITH STRATEGY

Laura encourages a strategic approach, working backward from end goals. Want to be in top publications? Start planning months ahead. Layer your exposure by engaging with weekly magazines, digital outlets, and podcasts—creating a seamless wave of coverage that keeps your name consistently in the public eye.

HOMEWORK FOR FUTURE PR MAVENS

Ready to challenge your beliefs? Laura tasks you with hands-on exercises to explore media outlets, analyze content, and discern which types of stories make it to print. Use this knowledge to see where your expertise fits in, and then take the plunge to pitch your stories.

Tune in now to reframe your understanding of PR. Let’s dismantle myths, set realistic expectations, and ignite a newfound appreciation for patience as a power move in public relations.

Have thoughts on this episode? Share your insights and revelations with Laura on Instagram @‌PRWithPerks. She’s excited to join you on this transformative journey into the world of public relations!