Manage episode 505537193 series 3659838
Right, let’s get real for a minute (or thirty). In this episode of What Is Public Relations?, your host (i.e., me, Laura Perkes!) is coming at you completely raw and unfiltered, literally and figuratively. No makeup, messy bun in full force, dead flowers right there in the background because let’s face it, showing up authentically is what actually creates impact, not being Insta-perfect every damn day.
I challenge the narrative that looking “perfect” is what brings clients in, and I’m calling out all you incredible entrepreneurs who are still hiding because of how you look on camera. Here’s the truth: clients aren’t paying you because of your brows or your blow-dry, it’s your expertise, your energy, and how you make them feel that seals the deal.
Want confidence? Take the damn action. Do it messy, do it playful, do it imperfect, because confidence comes with experience, not pre-approval.
AUTHENTICITY OVER APPEARANCE
Face it: your hair and makeup can act as a mask. But when you fully align and embody the identity of the person who commands attention and gets results, that’s when the magic happens. Your audience is craving real – and that authenticity builds legendary trust and credibility.
VISIBILITY: IT’S NOT WHAT YOU THINK
I’ll admit it, the word “visibility” gives me the ick (and if you’re rolling your eyes right now, I get you). But if “visibility” only means showing up more on socials, you’re missing the real potency of PR. Visibility isn’t about being everywhere – it’s about being seen in the right rooms, by the right people, at the right time. And those spaces go way beyond physical rooms – think masterclasses, podcasts, summits, and (yes!) media features.
OWN THE ROOM – ONLINE OR OFF
Whether it’s an in-person soiree with press powerhouses or a virtual summit streamed straight to your sofa (hello, PJs and no bra!), it’s about claiming your space as an industry authority. And if crowded events, clicky vibes, or neurodiversity makes in-person feel icky, guess what? You get to choose how you show up and create your best work.
INTRODUCING: THE VISIBILITY & VELOCITY SUMMIT
Mark your calendar for the Visibility & Velocity Summit, happening online, for free, on 16th September, from 9:30am–3pm (UK time). Ten niche-famous experts, zero death-by-PPT, fireside chats only, and five days’ access to the replays so you can actually implement what you learn. Want the VIP treatment? Upgrade for lifetime access and exclusive bonuses (all profits go to Bright Futures charity because doing good is a non-negotiable).
If you’re wondering if you’re “ready” – here’s your sign: you don’t need another certificate or perfect IG grid. You need a smart strategy, unapologetic authenticity, and the confidence to get out there (messy bun optional).
Summit registration and VIP upgrade: www.prwithperkes.com/summit
DM me with your questions, summit outfit votes (PJs on for the opening?!), or to just say you’re in: @prwithperkes
Remember:
You don’t have to be the best.
You do have to be the best KNOWN.
Let’s make it happen.
16 episodes