Today, I crack open the topic with an actual LinkedIn legend, Laura Taylor, to talk about why everyone is using visibility tactics on LinkedIn…and why most people are getting the basics all wrong.

VISIBILITY ON LINKEDIN: IT’S NOT WHAT YOU THINK

We all hear it: “Just be more visible and your business will explode.” LinkedIn, in particular, is presented as THE place for entrepreneurs needing credibility and conversions. But what does being visible actually mean? Is it just posting more? Racking up “congratulations!” comments? Wearing a virtual business suit?

Laura Taylor and I tackle the persistent stereotypes that LinkedIn is for recruiters, corporate robots and the male, pale and stale brigade in starchy suits—and why that mindset is holding back founders from unlocking the true power of the platform.

LET’S CALL IT OUT

Here’s where the real work begins. Visibility isn’t about posting for the sake of it. It’s about:

🤔 Showing up as yourself, not just your business

🤔 Sharing stories (even about your dodgy summer shorts) instead of broadcasting sales

🤔 Connecting human-to-human, not just B2B

🤔 Letting your quirks, dogs, kids, Tranmere footy fandom, and everything in between make you memorable

Because newsflash: Your audience remembers people, not brands.

ARE YOU GETTING IN YOUR OWN WAY?
Most entrepreneurs are so focused on looking “professional” that they forget to be relatable. Laura and I trade stories on posts that have gone viral (hint: not the how-tos but the candid, honest, vulnerable shares). If all you post about is business, you’re as forgettable as every other suit-and-tie in the feed.

Ask yourself:

• Are you only sharing expertise?
• Are you bringing personality and lived experience?
• Are you inviting engagement—or chasing vanity metrics?

IF YOU’RE LOOKING FOR THE EASY BUTTON…
Spoiler alert: There isn’t one.
Build it slow, show up as you and be consistent. When people are truly ready to buy, it’s because they trust you, the person, not the expert-robot.

LEVERAGE: DON’T JUST DROP AND RUN
Secured a press feature? Won an award? USE IT.
Both Laura and I share how to leverage those wins again and again:
– Feature it in your LinkedIn banner
– Mention it in your email signature
– Talk about it in your posts, your newsletters, your DMs

Trophies don’t build your business. Consistent, multi-touchpoint storytelling does.

• THE BIGGEST TAKEAWAYS
  Visibility is not about being seen everywhere—it’s about being seen by the right people, in the right places, for the right reasons.
• LinkedIn isn’t a cold, corporate free-for-all. When you show up genuinely, share what makes you unique and build real connections. You’ll stand out AND grow your business.
• Stop chasing algorithms, ditch the pods/hashtags/bots and focus on substance over superficiality.
• Your dream clients might never “like” your posts, but they’re quietly watching. When they’re ready, they’ll come to YOU.

Ready to shine as the real you?
Listen to the full episode and unleash your LinkedIn magic—just leave the suit and tie at home.

---
Connect with Laura Taylor:
Find her on LinkedIn: Laura Taylor | Social Flow Collective
Check out her website for events and resources: socialflowcollective.co.uk

Resources:
Want more from the Summit? Grab the full Visibility and Velocity Summit replay bundle (9 world-class speakers, endless actionable takeaways) for only £37:
prwithperkes.com/summit

DM questions, thoughts, or feedback to @‌prwithperkes on Instagram.