Grab a cuppa or pop your headphones in, because this episode is going to ruffle a few feathers, especially if you’re obsessed with the idea that self-development is a “nice-to-have” rather than the roaring engine behind your PR and business success. Be prepared for a tell-it-like-it-is deep dive into the messy, magical, and sometimes down right unglamorous world of personal growth as the real secret sauce behind getting noticed, becoming magnetic, and building a business that actually lights you up.
SELF-DEVELOPMENT: THE (OFTEN) UGLY TRUTH
Let’s not sugarcoat it: Self-development isn’t all affirmations and shiny journaling sessions. Host Laura is calling bullshit on the idea that building confidence, visibility, and a magnetic business presence is just about showing up. It’s about looking yourself in the mirror and owning every part of your journey—the good, the bad, and the downright messy.
You want to become niche famous? You want those “hell yes, pay-in-full” clients? Guess what—the journey starts INSIDE before anything happens on the outside.
WHY SELF-DEVELOPMENT BELONGS AT THE HEART OF BUSINESS (AND PR)
You might think business growth is all about tactics, quick hacks, and mastering algorithms. Wrong.
True magnetism? True impact? It’s born from:
Radical responsibility (yep, even when you’re in the trenches)
Unapologetic self-expression (cue numerology, human design, and all those so-called “woo” modalities Laura loves)
Constant evolution, not simply ticking boxes
It’s not about plasters or pretending things are perfect for social media. It’s about becoming resilient, adaptable, and willing to go places inside yourself most people run from.
THE GLOW-UP NO ONE TALKS ABOUT
Let’s debunk the “overnight success” nonsense. Laura’s been in the game for over a decade. She’s lived the reinventions (hello, marriage and rebrand in 2018), the pivots, and, most importantly, invested deeply in her self-awareness through everything from human design (Generator, anyone?) to numerology (if you’re a three, you’ll feel this), and the support of her business besties.
GETTING VISIBLE: IT STARTS WITH TRUSTING YOURSELF
Confidence isn’t pretending to be someone you’re not. It’s about knowing yourself inside out, so when the trolls show up or clients doubt your process, you stand taller (and maybe swear a bit more loudly—on brand for Laura, obviously).
PR is NOT just about being seen. It’s about being seen for the right things, by the right people, in the right spaces. If you’re not embodying your gifts, you’re just another voice in the noise.
THE PRACTICAL MAGIC: MODALITIES THAT MATTER
This season, Laura’s bringing in a handpicked lineup of absolute experts, think visibility coaches, numerologists, human design mavens, and more, to break down REAL self-development modalities. No snake oil, no passing on recommendations she hasn’t personally tested (unless coming from her most trusted inner circle).
If you’re tired of “just manifest it” or cookie-cutter advice, get ready for conversations that go deep and deliver practical next steps for both your PR and your personal growth.
REAL TALK: BUSINESS ISN’T EASY, BUT IT GETS TO BE FUN
If you feel like you’re constantly hustling, jumping from idea to idea, or worried that you’re “flaky” because you evolve so quickly, Good news is: You’re not broken, you’re just growing faster than most people can keep up. The trick is to own your energy, your pivot power, and your imperfections.
READY TO TAKE ACTION?
Follow Laura on Instagram @‌prwithperkes (don’t forget the extra E!)
DM the code word “strategy” if you’re ready to dig into your own publicity plan!
Opportunities don’t fall from the sky, but when you become niche famous, you stop chasing and start attracting. Let’s make that happe