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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🎙️ What It's Taken – Episode 006: Tom Whittle, Founder of Mission – 'Becoming Incredibly Comfortable With Failure '
In this episode of What It's Taken, we’re joined by Tom Whittle, the record-breaking adventurer and founder of Mission – the natural energy drinks brand fuelling everyone from Premier League clubs to Formula One drivers.
Tom’s story is far from ordinary. He left a Magic Circle law career behind to cycle the length of South America (12,500km in 300 days), followed by 17 marathons in 10 days – a journey that led to a Guinness World Record and the discovery that would spark Mission’s creation.
From testing performance teas during a brutal crossing of Iceland, to building a business that’s now sold over 10 million units and is redefining how we fuel our bodies – Tom’s journey is packed with grit, purpose, and ambition.
Whether you’re into sport, entrepreneurship, or simply love stories of pushing the limits – this is not one to miss.
Tune in to discover:
- The mindset behind leaving corporate life to chase adventure
- How Mission is tackling the global caffeine and sugar crisis
- What it really takes to build a performance-led brand from scratch
14 episodes
