Welcome to What No One Knows, the podcast where innovation, entrepreneurship, and personal stories collide. Hosted by Liza Marie Garcia, this show takes you behind the scenes of the vibrant entrepreneurial ecosystem, with a special focus on the Tampa Bay Wave, one of the most successful accelerators in the nation. Liza Marie sits down with dynamic founders, entrepreneurs, co-horts and venture capitalists who are making waves in their industries. They share the journey of building their businesses, the challenges they've faced, and the lessons they’ve learned along the way.

In this inspiring episode, our guest Arnie Perez brings his deep expertise in technology sales and marketing—balancing strategic vision with hands-on execution. With over many years experience leading go-to-market efforts, he has helped both multinational enterprises and high-growth tech startups break into new markets, scale rapidly, and disrupt traditional industries.

Currently serving as Vice President of Emerging Vendors at International Data Corporation (IDC)—the world’s leading technology market research firm—he specializes in accelerating growth for innovative tech companies. He is known for building high-performance sales organizations, consistently exceeding aggressive revenue targets ranging from $10M to $20M, with average deal sizes of $80K across diverse consulting and research solutions.

His international background includes spearheading market entry and channel strategies across North America, Latin America, and Europe. He regularly shares thought leadership on technology trends and sales strategy through articles featured in prominent industry publications, blogs, and newspapers.

Arnie holds a Bachelor's degree in Philosophy from the Pontifical Gregorian University in Rome, a Business Administration degree from Tecnológico de Monterrey in Mexico, and an MBA from the University of Dallas. He is fluent in English, Spanish, Portuguese, and Italian.

But that’s not all—What No One Knows goes beyond the typical business interview. Liza Marie invites her guests to reveal something that no one knows about them, offering a unique, personal insight into the people driving these incredible ventures. It’s the perfect blend of inspiration, business strategy, and a touch of vulnerability.

In addition to these inspiring conversations with seasoned leaders, the podcast also features interviews with cohorts from the Tampa Bay Wave’s accelerator program. These rising stars are just starting to make their mark, and Liza Marie taps into their fresh perspectives, ideas, and the innovative solutions they’re working on.

You’ll hear firsthand how these entrepreneurs are shaping the future of their industries and get an exclusive look at the tools and resources they’re using to succeed.

What No One Knows is more than just a podcast—it's a journey into the heart of the tampa bay wave with entrepreneurship, fascinating stories, breakthrough ideas, and a personal touch that reveals the human side of business. Whether you're an aspiring entrepreneur or simply curious about the startup world, this show will leave you inspired and motivated to chase your own dreams.

To watch this podcast - https://www.youtube.com/@lizamariegarciaCEO

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