Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about him is the belief data is a culture!
In this episode, we will ask if MAUs are really useful? Are we allowed to make mistakes? And how should you use data as a culture?
Join us for another great episode exploring the deep side of data
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com
Chapters
1. Philipp Loringhoven - Data is all about culture (#10) (00:00:00)
2. Intro (00:00:20)
3. KPIs and MAUS (00:02:13)
4. Philipp's shift of carrier (00:04:57)
5. How did it help you understand data? (00:08:08)
6. How do you make data interesting? (00:10:50)
7. How to focus on actions? (00:14:07)
8. Not everything must be tracked? (00:16:19)
9. Data creates a lot of chaos (00:20:07)
10. You allowed to fail! (00:24:34)
11. Thomas Petit's tweet (00:25:43)
12. Data is about culture! (00:31:49)
13. Sum up (00:32:30)
22 episodes